team.blue and Atria
Automation at Scale for Leading European Hosting Brands
About team.blue
“Scalability and flexibility are two keywords for us as a hosting provider and for our customers. Atria is a major key piece in our desktop platform that has proven in production that it can scale up and down as needed in every area.”
- One of the largest hosting companies in Europe
- Multiple localised brands and reseller channels
- Strong focus on automation and self-service
- Citrix DaaS: ScanNet (direct) & Curanet (reseller)
team.blue operates a range of well-known hosting brands across Europe, offering both direct-to-customer and reseller-driven Desktop as a Service (DaaS) solutions.
Automation is at the heart of team.blue’s approach. Their ethos: engineering teams shouldn’t be required for day-to-day operations—customers should self-serve, and the helpdesk should handle the rest. To achieve this, team.blue invested heavily in automation and in Atria.
With Atria, team.blue automates everything from Citrix farm capacity and user management to billing and invoicing, ensuring customer management stays consistent and scalable.
The Challenge
Rapid, Reliable Scaling for a Mission-Critical DaaS Customer
A New High-Stakes Customer
ScanNet (a team.blue brand) received an urgent request to host a critical business application for a large new DaaS customer—with potential for 3,000 users.
No Time for a Long Project
The deal depended on delivering the full DaaS platform and user management quickly—there was no time for a slow or complex deployment.
The Solution
Automation, Atria, and Seamless Customer Experience
In just half a day, team.blue automated the setup of Citrix infrastructure and used Atria's API to create the customer in a multi-tenant environment.
Once live, access to Atria was handed over to the customer. They provisioned the initial 150 users instantly—and grew to 3,200 users at peak, all via self-service and bulk import.
The entire process, from onboarding to expansion, required no involvement from level 3 engineers thanks to automation and Atria's management tools.
The platform scaled smoothly up and down with demand, allowing customers to add or remove users, and deprovision inactive accounts—saving money and effort.
What team.blue Says
Because we could react that fast (and yes, they were surprised!), the order quickly increased to 300–400 users. The expansion was again done within a day from our end—because the control panel was in place, we just added more servers to the pool with our own engine.
Tommy B. Møller
Systems Architect – team.blue
Benefits
Why Atria Matters for team.blue
Atria and team.blue’s automation deliver 1-click deployment and instant readiness for both customers and resellers.
Customers add users at their own pace, without draining helpdesk or engineering resources.
Combining Atria and infrastructure automation, new customers can be onboarded in just 1 day.
Routine admin tasks are delegated or automated, freeing engineers for real innovation and support.
Results
What team.blue Achieved
Team.blue landed their largest desktop customer ever, onboarding in under a day.
Initial order of 150 users grew to 3,200 users at peak (and 1,770 desktops), all self-provisioned by the customer.
Customers could easily search for inactive users and deprovision them, saving on licensing and resources.
Automate101 delivered key Atria enhancements for high-scale management, showing true vendor partnership.
Why Atria?
Atria is a major key piece in our desktop platform that has proven in production that it can scale up and down as needed in every area.
Tommy B. Møller
Systems Architect – team.blue
About
Atria
Automation and delegated control for MSP platforms.
Multi-tenant portal used by 200+ providers to manage Active Directory, Microsoft 365, Citrix, and bespoke services in one place.
Self-service plus audit-ready automation keeps customer environments consistent while service desks stay efficient.
About
team.blue
Europe’s most agile hosting group.
A pan-European hosting powerhouse delivering cloud, domains, and digital tools through strong local brands.
Automation and platforms like Atria help team.blue scale virtual desktops securely for thousands of SMBs.
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Download the Full Case Study
See how team.blue scaled their DaaS business using Atria.
Download the team.blue Case Study (PDF)